Construction Marketing · Specialist Subcontractors
Show the market what your specialist subcontracting business actually does.
London Construction Magazine helps specialist subcontractors explain technical capability, project experience, compliance value and delivery expertise through published construction-sector features.
Why it matters
Specialist subcontractors often do the critical work but remain invisible.
Main contractors, consultants and clients often need to understand capability before they trust a specialist subcontractor. A strong published feature can explain what you do, where you add value, how you manage risk and why your work matters to project delivery.
Explain specialist capability
Present technical services, trade packages, project methods and delivery strengths in a clear construction-sector format.
Show evidence and compliance
Use articles to explain accreditations, records, safety, standards, quality control and project evidence where relevant.
Support discovery
Published content can support Google indexing, LinkedIn sharing, tender support and long-term digital visibility.
Pricing
Realistic marketing options for specialist subcontractors.
Choose the level of visibility that fits your business, project evidence and commercial objective. Every option includes editorial review before publication.
Contractor Profile
A clear profile introducing your specialist business.
per sponsored profile
- Published specialist contractor profile on LCM
- Overview of services, trade package or technical capability
- Search-intent headline and structured formatting
- Link to your website or preferred contact route
- Suitable for LinkedIn, email and tender support
Technical Case Study
For subcontractors with a project, method or specialist service to explain.
per detailed feature
- Detailed article around a project, service or technical capability
- Explains the problem, method, constraint and outcome
- Suitable for compliance-led or specialist trade services
- Includes supplied images, evidence and links where available
- Better for businesses needing proof, not just visibility
- Can support sales conversations and prequalification evidence
Visibility Campaign
For subcontractors wanting stronger positioning.
feature + added visibility package
- Detailed profile, case study or service feature
- Right-side banner advert for one month where available
- Priority editorial scheduling where available
- Cross-linking from relevant commercial pages
- Best for launches, rebrands and growth campaigns
Prices exclude VAT where applicable. Right-side banner advertising may also be available separately at £175/month. Bespoke multi-feature or ongoing visibility programmes can be quoted on request.
How it works
From service details to published feature in four steps.
Send the details
Share your company details, services, project examples, images and target audience.
We shape the angle
We turn the information into a clear construction-sector feature.
You approve
One revision is included so the article is accurate and commercially useful.
Publication
The feature is published on LCM and ready to share across your channels.
Marketing options
Specialist subcontractor content we can support.
| Marketing option | Best used for |
|---|---|
| Specialist Contractor Profile | Introducing a subcontractor, trade contractor or technical service provider to the construction market. |
| Technical Case Study | Showing how a subcontractor solved a project, technical, compliance or site delivery challenge. |
| Sponsored Service Feature | Explaining a specialist service, package, capability, project method or market position. |
| Compliance-Led Feature | Explaining how a subcontractor supports safety, quality, evidence, standards or regulatory requirements. |
| Project Delivery Story | Showing how a subcontractor contributed to programme control, logistics, buildability or risk reduction. |
Who it is for
Built for specialist subcontractors and technical construction firms.
This service is suitable for specialist subcontractors, trade contractors and technical construction businesses that want to improve their professional visibility.
Strong marketing angles
What specialist subcontractor content can cover.
Subcontractor marketing works best when it is specific. The feature should explain the trade, technical issue, project constraint, compliance requirement or delivery challenge.
A good specialist subcontractor feature should not read like a generic advert. It should show what the business does, where it adds value and why project teams can trust it.
Getting started
What we need from you.
The stronger the project or service information, the stronger the feature. If you only have a short summary, we can still help shape the angle.
Questions
Frequently asked.
What is included in the £125 contractor profile?
The £125 option includes a published specialist contractor profile on London Construction Magazine, with a search-intent headline, structured formatting, service overview, company positioning and a link to your preferred website or contact route.
When should I choose the £250 case study?
The technical case study is better when you want to explain a real project, specialist method, compliance requirement, delivery challenge or technical service in more detail.
Can we include project photos or accreditations?
Yes. Site photographs, project images, accreditations, memberships, certificates, technical documents and case study notes can make the feature stronger, provided they are suitable for publication.
Do you label sponsored content?
Sponsored or commercial content may be labelled where appropriate. London Construction Magazine may decline submissions that are misleading, unverifiable, unsafe, irrelevant to the construction sector or inconsistent with editorial standards.
Can the feature support tenders or business development?
Yes. A published subcontractor feature can be used in LinkedIn posts, email outreach, tender support documents, prequalification material, supplier introductions and company website updates.
Need to make your specialist subcontractor business more visible?
Send a short summary of your trade, services, target audience and project examples. London Construction Magazine will review the enquiry and recommend the most suitable option.