The Hill Group and L&Q have completed Kew Bridge Rise in Brentford, marking the delivery of a major mixed-tenure regeneration project on a former brownfield site in west London. The £90 million development has transformed the former Citroën dealership and workshop site into a new residential neighbourhood, delivering 441 studio, one, two and three-bedroom apartments and townhouses across three phases. Half of the homes have been made available as affordable housing through Shared Ownership and Affordable Rent.
For London housing delivery, the completion is a positive example of brownfield regeneration, partnership working, affordable housing provision and public realm investment coming together on a constrained urban site.
The key construction message is clear: Kew Bridge Rise shows how a former under-utilised brownfield site can be converted into a mixed-tenure neighbourhood with affordable housing, public realm, amenities and measurable social value.
Jump to: What this means | By the numbers | Brownfield regeneration | Affordable housing | Social value | Industry impact
What This Means
Kew Bridge Rise is significant because it brings together several of London’s most important housing and regeneration themes: brownfield land use, mixed-tenure delivery, affordable housing, public realm, sustainability measures and long-term community benefit.
Delivered through a joint venture between The Hill Group and L&Q, the scheme has created a new residential neighbourhood close to Kew Bridge Station and forms part of the ongoing regeneration of Brentford. The project also shows the importance of partnership delivery in London. With housing demand remaining high and viability pressures continuing across the market, joint ventures between housebuilders and housing associations remain an important route for bringing large mixed-tenure schemes forward.
By the Numbers
| Area | Kew Bridge Rise Detail | Construction Relevance |
|---|---|---|
| Project value | £90 million. | Major investment into Brentford regeneration and residential delivery. |
| Homes delivered | 441 apartments and townhouses. | Adds meaningful new housing supply on a former brownfield site. |
| Affordable housing | 50% of homes through Shared Ownership and Affordable Rent. | Supports mixed-tenure delivery and local housing need. |
| Delivery model | Joint venture between The Hill Group and L&Q. | Shows the role of partnership structures in London housing delivery. |
| Social value | More than £64.6 million of measurable impact. | Links construction activity to employment, skills and community benefits. |
Brownfield Site Converted Into New Brentford Neighbourhood
Kew Bridge Rise has transformed the former Citroën dealership and workshop site into a new residential neighbourhood for Brentford. The scheme has been delivered across three phases and includes studio, one, two and three-bedroom apartments and townhouses. Designed by Hawkins Brown, the development comprises five distinctive buildings set within a landscape-led masterplan. The design responds to the area’s industrial and riverside heritage while creating a contemporary residential setting close to Kew Bridge Station.
The development includes new public realm, landscaped communal areas, play spaces and resident amenities. These include independent cafés and shops, a residents’ gym, co-working space, concierge service, residents’ lounge and a nursery planned for the future. A notable feature is the “W” gateway structure at Starling House, which creates a public plaza and a strong arrival point into the development. The public realm has been designed to strengthen connections between the riverside and Brentford town centre.
Why the Affordable Housing Element Matters
The delivery of 50% affordable housing is central to the importance of the scheme. The homes include Shared Ownership and Affordable Rent, supporting a wider range of residents and helping to meet local housing needs.
The development has also been described as tenure-blind, meaning affordable and private homes are integrated within the wider neighbourhood rather than being visibly separated. This is important for London regeneration because the quality of delivery is increasingly judged not only by the number of homes built, but by how inclusive and integrated those homes are.
For Brentford, the scheme adds new housing supply while also creating amenities, outdoor space and local connections. For the wider London market, it is a positive example of how housing associations and private housebuilders can work together to deliver mixed-tenure communities.
Sustainability and Wellbeing Measures
Sustainability and wellbeing measures have also been built into the development. Kew Bridge Rise includes air-source heat pumps, solar panels, EV charging points and biodiversity measures including insect hotels.
Pedestrian-friendly routes, cycle facilities and outdoor spaces have been included to support a more active and connected way of life. These measures are important because London regeneration is increasingly expected to address not only housing supply, but also health, movement, biodiversity and long-term place quality.
The inclusion of co-working space, a residents’ gym, communal areas and local shops also reflects the changing expectations placed on major residential developments, where the completed neighbourhood must support daily life as well as provide homes.
Social Value Delivered Alongside Housing
The Hill Group and L&Q said Kew Bridge Rise has delivered more than £64.6 million of measurable social value through employment and skills opportunities, work experience placements and community initiatives. The project supported 22 local apprentices and delivered community projects including improvements to The Rise School’s playground and the donation of a sensory pod to Green Dragon Primary School.
The development team also supported local charities and older residents through fundraising, digital skills workshops, wellbeing activities, fitness sessions and creative classes intended to strengthen community building. This is a positive part of the project story. In London regeneration, the impact of construction is not limited to the finished buildings. Social value, skills, apprenticeships and community investment increasingly form part of how major schemes are judged by clients, councils, residents and the wider market.
Hill and L&Q Welcome Completion Milestone
Cain Peters, Regional Managing Director at The Hill Group, said: “Completing Kew Bridge Rise is a significant milestone for Hill and our partnership with L&Q. This project showcases our commitment to delivering high-quality, sustainable developments that create vibrant places to live. From transforming a challenging brownfield site into a vibrant new neighbourhood to creating employment opportunities and community benefits, Kew Bridge Rise demonstrates the positive impact of collaborative regeneration.”
David Lewis, Executive Group Director of Property and Investment at L&Q, said: “Kew Bridge Rise represents our shared ambition with Hill to deliver homes that support people’s aspirations. The development provides a diverse mix of high-quality, affordable, and private homes, alongside spaces and facilities that encourage connection, wellbeing and a strong sense of community. Kew Bridge Rise demonstrates just how essential strong partnerships are to addressing the housing shortage, and we’re delighted to welcome residents into a place that has been designed for people to enjoy for years to come.”
What This Means for London Construction
| Area | Positive Outcome | London Construction Impact |
|---|---|---|
| Brownfield delivery | Former dealership and workshop site brought back into productive use. | Shows how under-utilised urban land can support new housing and regeneration. |
| Mixed tenure | Private, Shared Ownership and Affordable Rent homes delivered in one scheme. | Supports more inclusive residential neighbourhoods. |
| Public realm | New landscaped spaces, routes, play areas and public plaza. | Improves local connectivity and neighbourhood quality. |
| Social value | Apprenticeships, school support, charity work and local initiatives. | Shows construction benefits extending beyond the site boundary. |
| Partnership model | Joint venture between a housebuilder and housing association. | Demonstrates a delivery route for large mixed-tenure London schemes. |
A Positive Regeneration Outcome for Brentford
Kew Bridge Rise forms part of the ongoing regeneration of Brentford, helping to reconnect an important location with its surrounding streets, transport links and riverside context. The scheme is important because it does not rely on housing numbers alone. It combines new homes with public realm, amenities, sustainability measures, affordable housing and social value commitments. That wider package is what gives the project its regeneration significance.
For London construction, the completion is also a reminder that regeneration is most successful when housing delivery is matched by design quality, local integration and long-term management. The test for major residential schemes is not simply whether they complete, but whether they create places that continue to work for residents and the surrounding community.
Evidence-Based Summary
Kew Bridge Rise is a positive London regeneration completion.
The Hill Group and L&Q have completed a £90 million Brentford development delivering 441 homes, with 50% available through Shared Ownership and Affordable Rent.
The project has transformed a former brownfield site into a mixed-tenure neighbourhood with public realm, amenities, sustainability measures and community infrastructure.
The development also reports more than £64.6 million of measurable social value, including apprenticeships, school improvements, community support and local initiatives.
FAQ: Kew Bridge Rise Brentford
What is Kew Bridge Rise?
Kew Bridge Rise is a mixed-tenure residential regeneration development in Brentford, west London, delivered by The Hill Group and L&Q.
How many homes have been delivered?
The development has delivered 441 studio, one, two and three-bedroom apartments and townhouses across three phases.
How much affordable housing is included?
Half of the homes are available as affordable housing through Shared Ownership and Affordable Rent.
What was the site before redevelopment?
The development has transformed the former Citroën dealership and workshop site in Brentford.
Who designed Kew Bridge Rise?
The development was designed by Hawkins Brown and comprises five distinctive buildings within a landscape-led masterplan.
What amenities are included?
The scheme includes independent cafés and shops, a residents’ gym, co-working space, concierge service, residents’ lounge, landscaped communal areas, play spaces and a future nursery.
Why does the project matter for London construction?
It shows how brownfield land can be converted into a mixed-tenure neighbourhood with affordable housing, public realm, amenities and measurable social value.
Source Context and Editorial Note
This article is a London Construction Magazine news article based on a press release issued on behalf of The Hill Group and L&Q regarding the completion of Kew Bridge Rise in Brentford.
This article does not provide legal, planning, housing, development, procurement, valuation, investment or construction advice. Developers, contractors, consultants, investors, local authorities and residents should rely on project-specific information and professional advice before making decisions connected with any development or regeneration scheme.
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Expert Verification & Authorship: Mihai Chelmus
Founder, London Construction Magazine | Construction Testing & Investigation Specialist |
